I loaded up my car, turned south on I 35, and drove.
Destination: Dallas, TX
Objective: Job in radio
My plan of attack was simple – paper the town with my resume, get my tape (yes, it was a tape) in the hands of every program director I could find, and get my foot in the door.
While staying firmly planted in radio, I am embarking on something new. In the next few weeks my first book, Holy Jellybeans: Finding God in Everyday Things, will complete its metamorphosis. That which started as whisper, a grain of an idea that would not let me sleep, becomes something tangible I can share.
If you are an author or aspire to be one, you know exactly what I mean.
Suddenly, I find myself in an interesting position. I am on the other side of the fence. I am looking through the lens of an unknown author, and because of that, am seeing things in an entirely new way.
If you are an author or aspire to be one, you will nod your head in agreement when I say the publishing world has changed. Gone are the days (unless you are a proven bestseller) of huge advancement checks. Major marketing campaigns? Sorry. Familiarize yourself with concepts like platform, selling-strategy, and promotional push. And by the way, all of that is on you, the author.
Publishers are less interested in writers who can write and more interested in writers who can sell. Connections are everything. Networking is essential. If you have a message you believe in, you have to find a way to get it out there.
Radio stations provide a great platform.
Hi, my name is Rebecca. I work at a radio station, and I can help you.
For the last sixteen years I have sat behind both a microphone and a computer, striving daily to simultaneously encourage, entertain, and inform you. The microphone is how I interact with my extended friends and family – the listeners. The computer is how I schedule guests.
Many times I book through a publicist, but guess what? Most of the time I don’t.
So you have a book, a message, a product. You have something to say, but how do you get people to listen?
Can I offer you some insight? I have interviewed all kinds of people for all kinds of things. And there are things you can do that will help you get booked on radio and TV. Interested? Read on, but before you do, I want you to keep something in mind. I have worked at two different kinds of radio stations: news/talk and music. The tips I am offering are best suited to get noticed by a morning-show on a music-intensive station, but don’t discount them if your goal is Focus on the Family. I have also produced a three-hour-long talk show, and most of these tidbits apply.
Okay, are you ready to get going? Let’s do it! (more…)